Contents to look at in this article
Five questions to check before recommending
- What is your dog’s current weight and age in months?
- What size dental chew have you used before?
- Does your dog chew slowly or swallow quickly?
- How much other snacks does your dog eat in a day?
- When can you watch your dog while they’re eating?
When you get a response, instead of recommending just by looking at the package size, you can link it to the official specification chart. For customers with illnesses or dietary restrictions, show them the ingredient list and guide them to check suitability with their vet. Do not use expressions that guarantee suitability for each product without consultation.
| Size | Official weight guide | Calories per piece | Contents per pack |
|---|---|---|---|
| XS | 1~3kg | 20kcal | 5g × 30 pieces |
| S | 3~7kg | 40kcal | 10g × 15 pieces |
| M | 7~15kg | 61kcal | 15g × 10 pieces |
| XL | Over 15kg | 113kcal | 28g × 7 pieces |
Turn the size chart into consultation sentences
Try explaining like this: “This product comes in four sizes based on weight, and the calorie per piece and actual dimensions are disclosed. Let’s check the right size after looking at the current weight and usual chewing habits.” For dogs on the border of weight ranges, it’s better to check the actual size instead of deciding based only on the chart.[1]
Describe product features in observable terms
First, show individually packaged items, size-specific sets, and the official ingredient list. If you explain the number of bumps, don’t say all sizes have the same amount. Official guidance distinguishes up to 72 bumps and 33 grooves, and 64 bumps and 30 grooves for XS only.[1] Use the numbers to explain the structure, not to indicate a specific tartar removal rate.
Naturally connect oral care and product explanation
AAHA advises daily brushing and choosing the right oral care products.[2] In stores, while introducing Goodnight Chew, you can also explain brushing and regular oral check-ups. If customers ask about certifications or test evidence, check the materials for the specific product and provide them. VOHC’s official list is also organized so you can check by product.[3]
What should we give customers after purchase?
Make sure to give information on the selected size, calories per piece, the official product link, and guidance on supervision by the owner while giving it. Rather than describing it as “the most popular dental chew,” providing info that helps them remember which size they chose for their dog leads to accurate re-purchases. When preparing stock, use a chart to avoid confusing the four sizes as the same quantity.
Frequently asked questions before purchase
What should we ask first when starting a Goodnight Chew consultation in-store?
Ask about age and weight, chewing habits, the amount of other treats per day, and usual brushing routine. Even for the same small breed, the workable size and calorie count might differ.
How should we explain the benefits of the dental chew?
Explain the size options, individual packaging, and that it helps with daily oral care using chewing time. Avoid saying it replaces brushing or guarantees the same effect for all dogs—just recommend it according to the product guide.
Reference Document
- AROPET — BREEZEN Goodnight Chew official product info
- AAHA — Your Pet’s Dental Care
- VOHC — Accepted Products
Product info checked: September 15, 2026. When purchasing, check the latest detailed description and packaging labeling for the chosen option.

