AROPET believes the starting point of a good product is good materials and quality.

Since 2009, we’ve investigated bentonite sources and mines around the world, gaining experience and data on raw materials. Even now, we directly discover and procure various functional raw materials from overseas. We don’t just buy what suppliers offer; we personally check the origin, properties, quality, and applicability of the materials and link them to product development. This global sourcing ability is a key foundation for the quality competitiveness of AROPET products.

Based on Korea Cat Litter Lab, AROPET continuously researches both products and raw materials.

We analyze the quality experienced by actual consumers—from raw material characteristics to coagulation power, dust, moisture, particle size, deodorizing power, and usability—and reflect the results in product planning and production processes. Since starting direct manufacturing in 2011, we have continuously accumulated production technology and operate a specialized cat litter production plant in Eumseong, Chungbuk, with an annual capacity of 36,000 tons. The Eumseong plant has gradually expanded with the completion and relocation of the first plant in April 2021, the second plant in August 2022, and the third plant in March 2024. Currently, AROPET is continuously upgrading its manufacturing equipment automation and data-driven quality management system, simultaneously enhancing productivity and quality uniformity.

For AROPET, the factory is the core platform that turns the knowledge gained from R&D and the customer data gathered in the market into real products.

AROPET’s competitiveness does not end the moment a product is manufactured and shipped.

From product planning to brand, packaging, content, online sales, logistics, and customer service, we have directly experienced and operated the entire process where consumers discover, purchase, and use products. Especially from the early growth of the online market, we have built a business structure that allows us to be a manufacturer while directly understanding the market and consumers, accumulating D2C and digital distribution capabilities. This enables us to quickly reflect customer responses and market changes in our products, and launch new products to market more quickly.

AROPET’s core competitiveness is built on cat litter.

However, the capabilities AROPET has built up over the past 20 years are not limited to just cat litter. Each capability accumulated in global raw material sourcing, product planning, R&D, manufacturing, quality control, design, brand building, online distribution, logistics, and overseas business provides a solid foundation to expand into various pet categories. Based on this infrastructure, AROPET is expanding its business beyond cat litter into a variety of pet products and pet-related items.

Leveraging the product development and manufacturing competitiveness accumulated in Korea, AROPET is creating new growth opportunities in overseas markets as well.

Connecting the global raw material supply chain with Korean manufacturing technology and product development capabilities, AROPET aims to develop competitive products and provide products tailored to the markets and consumer characteristics of various Asian countries.

Going beyond simply selling products made in Korea abroad, it is building a business ecosystem where global raw materials are sourced, researched and manufactured in Korea, and supplied to the Asian market.

The three principles AROPET has upheld since the beginning of its business are Customers, Quality and Responsibility.

A product that doesn’t satisfy the customer can’t be called a good product, and if there’s a quality issue, we need to find out the cause to the very end. It’s our principle that we take responsibility for the products we plan and create.

Our business scope and company size may have changed, but these three standards remain unchanged.