Contents to look at in this article
Product names should follow the order customers will check
GS1 Finland’s product name guide explains the principle of keeping brand names consistent and making names clear so the product can be identified.[5] Below is a sample edit applied to AROPET products based on this principle. It’s not a document that replaces mandatory registration rules or barcode issuance rules for specific online stores.
| Field | Dustmon example | More Dogam example |
|---|---|---|
| Brand | Dustmon | More Dogam |
| Material | Bentonite | cassava+bentonite |
| Option | Tiny | Cassava–Bentonite Blend |
| Particle | Fine particles | Check the official guidance for selectable options |
| Scent·Weight | Unscented·7kg | Check selectable options·6kg |
| Order configuration | Number of packs/bundles listed separately | Number of packs/bundles listed separately |
Dustmon: Don’t leave out the material
Dustmon bentonite comes in four particle types, unscented 7kg; Dustmon tofu is a 2.5kg product with 1.5mm particles; Dustmon cassava Plus introduces Double Soft and Double Balance.[1][2][3] So, using only “Dustmon Original” might not fully convey the material. Writing it according to the official configuration, like “Dustmon Bentonite Tiny Unscented 7kg,” makes comparisons easier.
More Dogam: Distinguish between mixed and single-material lines
On More Dogam, you’ll see options for Cassava normal grains, Cassabento (a mix of cassava and bentonite), and bentonite normal grains.[4] Instead of just using the common title ‘cassava sand’ for all options, show the selected material as well. Don’t attach one product’s description to other material options—it helps customers make the right choice.
Four places to check when updating
- Product title and option selection window
- Option name and weight in product photos
- Description of ingredients, particles, and scent in the main text
- Product code on the order form and the actual shipping option
If the packaging design has changed, check that old photos aren’t the only ones left. List the weight per pack and the total bundle weight separately. It’s also better to manage bundled configurations made by sellers separately from the unique product information. Providing consistent product info across channels helps both staff consultations and customer repurchases.
Is it better to repeat the brand name longer?
It’s more important to fill in information that lets customers distinguish it from other options rather than repeating the brand. Accurately provide the material, particles, scent, and weight once, and link to the official product page for detailed descriptions.
Frequently asked questions before purchase
Does repeating the brand multiple times in the product name help?
Customers need information that actually helps them differentiate the product first. For Dustmon, highlight that it’s made of bentonite, tofu, and cassava+ materials, and make sure options and weight are communicated accurately.
How should I write More Dogam’s Cassabento clearly?
Write the line name like More Dogam Cassabento and provide a material description showing it’s a cassava+bentonite mix. This helps distinguish it from regular cassava or bentonite particles.
Reference Document
- AROPET — Dustmon bentonite
- AROPET — Dustmon tofu
- AROPET — Dustmon cassava plus
- AROPET — More Dogam
- GS1 Finland — Naming Trade Items
Product info checked: September 15, 2026. When purchasing, check the latest detailed description and packaging labeling for the chosen option.
